Rocket Farm Restaurants (RFR) was founded out of a love for hospitality. What began in 2007 with JCT Kitchen & Bar in Atlanta has grown to more than 27 restaurants and nearly 1,800 team members. From the start, our core philosophy has been simple: we serve the person who is serving the guest.
We believe genuine hospitality only happens when our employees are supported, valued, and cared for. Our growth has only been possible through supporting and creating new space for talented team members to grow their careers with us and beyond. Nothing makes us happier than seeing someone with a passion for hospitality turn it into a long-term career.
We value our team. We are grateful for everyone who chooses to work in our restaurants. And we do what we do because of our people. Hospitality starts within.
OUR CODE OF ETHICS
We hire personality and teach technique.
We serve the person who is serving the guest.
We send negativity to work somewhere else.
We praise as aggressively as we discipline.
We talk to each other not about each other.
We listen carefully and respond respectfully.
We don’t do ‘hot potatoes’. We deal with it.
We always ask ourselves if this can wait until the battle is over.
We continuously challenge each other to improve.
